Simply CFO
Financial Clarity for Ambitious Businesses
CFO-level leadership for founders and boards navigating growth, investment and exit
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Ambitious businesses rarely lack ideas or opportunities. Instead, what's often missing is a clear view of what is working, what is changing, and where attention is needed next.Simply CFO brings the financial, commercial and operational picture together, helping founders, CEOs and boards make better decisions about cash, growth, investment and change.
How we can help
We can work with you in various ways and tailor support to your business stage and unique needs. Here are some common scenarios.
01.
Ongoing Flexible Support
Experienced CFO leadership for businesses that need senior financial and commercial input on a flexible basis, without making a full-time appointment.
02.
Finance function review
A focussed assessment of reporting, forecasting, controls, systems and processes, with practical recommendations to improve visibility and decision-making
03.
specific project support
A fixed-scope project designed to solve a specific challenge, such as reviewing pricing, developing KPIs, preparing for investment or planning for an eventual exit
Founding Director
Carly Govier, ACMA, CGMAOver the last 25 years, Carly has worked across start-ups, high-growth technology businesses, private-equity backed organisations and international corporates, helping leadership teams navigate growth, change and complexity.Her experience spans strategic finance, operational leadership, business transformation and performance improvement. She has supported businesses through rapid scaling, international expansion, investment rounds, operational restructuring, system implementations and the development of finance functions capable of supporting long-term growth.
"As a CIMA-chartered finance leader, I bring a strong commercial perspective alongside financial expertise, helping leadership teams understand the deeper narratives behind the numbers.Today I work directly with founders, CEOs and Boards, providing experienced CFO support tailored to the needs of growing businesses"
Ongoing Flexible Support
Senior finance leadership, without the need for a full-time CFOOngoing CFO support gives founders, CEOs and boards an experienced finance partner who can look beyond the monthly numbers and help guide the business forward.Support is tailored to the priorities of the business and may include:• Cash flow, runway and working-capital management
• Forecasting, budgets and scenario planning
• Board and investor reporting
• Performance measures and KPIs
• Pricing, profitability and commercial analysis
• Fundraising and investor readiness
• Leadership and development of the finance team
• Financial systems, controls and processes
• Strategic planning and business decision supportThis works particularly well for businesses that are growing quickly, preparing for investment, responding to increased board scrutiny or finding that their existing finance function no longer provides enough forward-looking insight.The result is greater confidence in the numbers, a clearer view of what lies ahead and experienced financial input when important decisions need to be made.
FINANCE FUNCTION REVIEW
A practical, independent assessment of whether the finance function is giving the business what it needsProcesses and reporting that worked at an earlier stage can begin to create delays, uncertainty and risk as a business grows. A Finance Function Review identifies where the current approach is working, where it is falling short and what needs to change.The review can cover:• The quality and usefulness of management reporting
• Budgeting, forecasting and cash-flow visibility
• Month-end processes and reporting timelines
• Financial controls and risk management
• Finance systems and the flow of data between them
• Team structure, roles and capability
• Board and investor reporting
• KPIs and performance measurement
• Communication between finance and the wider businessThe outcome is a clear, prioritised plan setting out immediate improvements, longer-term recommendations and the practical steps required to strengthen the function.Support can end with the review or continue into implementation, depending on the needs and internal capacity of the business.
Specific Project Support
Experienced CFO input for an important business priorityNot every challenge requires an ongoing CFO engagement. Sometimes the business needs focused senior support to address a specific issue, prepare for an upcoming event or complete a piece of work that sits beyond the capacity of the existing team.Projects may include:• Fundraising readiness
• Exit planning and transaction readiness
• Supporting data room creation
• Preparing the finance function for growth
• Delivering a systems or reporting transformation
• Improving management information and cross functional communication
• Pricing, profitability or unit-economics analysis
• Building or improving a board reporting pack
• Developing KPIs and performance measures
• Creating an integrated forecast or financial model
• Cash-flow, runway and scenario planningEach project begins with a clearly defined objective, scope and set of deliverables. The work is designed to leave the business with something practical: a stronger decision, a clearer plan, better information or an improved way of working.
let's start a conversation
Whether you're looking for ongoing CFO support, a fresh perspective on your finance function, or help tackling a specific challenge, we would be pleased to hear from you.Leave your details and we will be in touch within 1 business day to arrange a free, 30 minute call, to explore working together.
Simply CFO Limited.
Registered Office: St John's Innovation Centre, Cambridge CB4 0WS
Registered in England & Wales. Company number 16953139
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